Kerala has won the distinction of being the third popular tourist destination in Asia. It was revealed at a survey conducted by Smart Travel Asia Travel Magazine. Bali and Phuket in Thailand are in the first and second places.
In the previous surveys, Rajasthan and Ladak were announced as the most popular destinations in India. But now, their ranking has come down to sixth and ninth positions respectively. According to Dr. Venu V., Secretary, Kerala Tourism, this enviable advantage was due to the introduction of novel tourism products and their effective marketing.
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